A Conceptual Software Model of E-Business to Analyze the Growth Rate of a Product

Autor: Sneha Roy Chowdhury, Kaveri Roy, Sumanta Chatterjee
Rok vydání: 2018
Předmět:
Zdroj: Advances in Intelligent Systems and Computing ISBN: 9789811068713
Popis: Electronic commerce is the trading or facilitation of trading of products and services using computers and latest technology. Here, focus is on developing software for e-marketing to provide a new platform which will give benefit to the already existing way of e-marketing. In this, ways are given out to analyze the sales progress of a particular product in the market. Based on different customer’s demand studied, certain parameters are found which allows us to calculate the growth of a product. A model will improve the process of selling a product by managing customer’s demand along with the important parameters by integrating online and offline marketing skills and also improve e-marketing plan. The main objective is to anticipate the demand based on some factors. After implementing e-marketing plan and strategies, the sale is supposed to be enhanced.
Databáze: OpenAIRE