The Killer App ThatSaved the Macintosh
| Autor: | John Scull, Hansen Hsu |
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| Rok vydání: | 2019 |
| Předmět: | |
| Zdroj: | IEEE Annals of the History of Computing. 41:42-52 |
| ISSN: | 1934-1547 1058-6180 |
| DOI: | 10.1109/mahc.2019.2918094 |
| Popis: | In 1985, Apple was in crisis and Macintosh and LaserWriter sales were plummeting. Marketing manager John Scull was tasked with saving the LaserWriter. Despite having no staff and facing resistance, Scull marshaled allies across Apple's sales and marketing organizations, its dealer channel, and third-party partners like Aldus and Adobe in order to launch a successful desktop publishing marketing program. By 1988, desktop publishing at Apple had become a $1 billion business. |
| Databáze: | OpenAIRE |
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