| Autor: |
Yue Ling Liu, Hui Li, Nan Wei, Jing Zhao |
| Rok vydání: |
2014 |
| Předmět: |
|
| Zdroj: |
Applied Mechanics and Materials. :4464-4467 |
| ISSN: |
1662-7482 |
| DOI: |
10.4028/www.scientific.net/amm.543-547.4464 |
| Popis: |
Application of data mining in mobile communication enterprises can help the enterprises conduct customers subdivision, understand characteristics of consumer behavior and develop appropriate product service systems based on different subdivided groups to occupy more market shares and provide better services for customers. By applying cluster analysis method in data mining and using k-means algorithm, this paper analyzes the collected mobile service consumption data with college students as samples, concludes behavioral characteristics of the mobile service consumption of three type college students and makes proposals from the perspective of operators. |
| Databáze: |
OpenAIRE |
| Externí odkaz: |
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