| Autor: |
Afsheen Fatima, Hafsa Nasir, Azeema Azeema Noor, Shahrukh Zia, Mohsin Ali |
| Rok vydání: |
2022 |
| Zdroj: |
Antecedents and Outcomes of Employee-Based Brand Equity ISBN: 9781668436219 |
| DOI: |
10.4018/978-1-6684-3621-9.ch007 |
| Popis: |
The main objective of this study is to test the impact of leader-member exchange on innovative work behavior while examining the moderating role of employee-based brand equity within the financial industry including banking and insurance companies in the Rawalpindi and Islamabad regions. Two hundred thirty responses have been collected through questionnaires. The results indicate that supervisory humor and humble leadership mediate the relationship between leader-member exchange and innovative work behavior. Also, the results demonstrate that employee-based brand equity moderates the relationship between leader-member exchange and innovative work behavior. |
| Databáze: |
OpenAIRE |
| Externí odkaz: |
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