Effects of Message Framing, Eco-friendly Consciousness, and Advertising Appeal Types on Consumer Attitude toward Green Product

Autor:	Seung-In Lee, jangwoosung, Yoon Seo Park
Rok vydání:	2018
Předmět:	media_common.quotation_subject 05 social sciences Appeal 050801 communication & media studies Advertising Environmentally friendly 0508 media and communications 0502 economics and business 050211 marketing Message framing Product (category theory) Consciousness Psychology media_common
Zdroj:	Journal of Product Research. 36:1-11
ISSN:	1226-6132
DOI:	10.36345/kacst.2018.36.1.001
Databáze:	OpenAIRE
Externí odkaz:	https://explore.openaire.eu/search/publication?articleId=doi_________::3342ebbc631bfdd6e0bd990073b82dbd https://doi.org/10.36345/kacst.2018.36.1.001 Zobrazit plný text záznamu