| Autor: |
Richard Schmidtke |
| Rok vydání: |
2017 |
| Předmět: |
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| Zdroj: |
WCLF Tax und IP Gesprächsband 2016 ISBN: 9783658192846 |
| DOI: |
10.1007/978-3-658-19285-3_14 |
| Popis: |
An example of a stunningly successful merger was Procter & Gamble’s 2005 acquisition of Gillette. While some cost synergies were realized, the real payoff came because each company independently recognized that it had the permission to expand what it was offering to its core customers and that the capabilities to deliver on this potential resided in the other company. Gillette dominated the men’s shaving market with its Mach series of razors. |
| Databáze: |
OpenAIRE |
| Externí odkaz: |
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