The Planning Horizons and Sources of Information Used by Pleasure Vacationers
| Autor: | Richard J. Gitelson, John L. Crompton |
|---|---|
| Rok vydání: | 1983 |
| Předmět: |
Relaxation (psychology)
Diffusion of information media_common.quotation_subject Print media 05 social sciences Geography Planning and Development Transportation Advertising Pleasure Tourism Leisure and Hospitality Management 0502 economics and business 050211 marketing Marketing Psychology 050212 sport leisure & tourism media_common |
| Zdroj: | Journal of Travel Research. 21:2-7 |
| ISSN: | 1552-6763 0047-2875 |
| Popis: | This study examined differences in vacationers' planning horizons and related them to the purpose of the trip and the length of the trip in terms of mileage and stay. Purposes included desire for excitement, desire for relaxation, and desire for a well-planned trip. These differences were then related to respondents' use of information sources, including print media, broadcast media, consultants, and destination-specific literature. |
| Databáze: | OpenAIRE |
| Externí odkaz: |
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