An Investigation of Newspaper Ad Memory as Affect Context Involvement and Ad Size-A Korean Case
| Autor: | James W. Gentry, Chan-Wook Park, Sunkyu Jun, Yong Jin Hyun |
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| Rok vydání: | 2006 |
| Předmět: | |
| Zdroj: | Journal of Current Issues & Research in Advertising. 28:45-56 |
| ISSN: | 2164-7313 1064-1734 |
| DOI: | 10.1080/10641734.2006.10505190 |
| Popis: | The relationship between ad memory and context involvement has been investigated mainly in the contexts of TV and magazine advertising. Little research has been conducted to examine this relationsh... |
| Databáze: | OpenAIRE |
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