PERAN INFLUENCER MEDIA SOSIAL DAN KESADARAN MEREK TERHADAP KEPUTUSAN PEMBELIAN

Autor:	Bunga Adelia Putri, Putu Nina Madiawati
Rok vydání:	2023
Zdroj:	Jurnal Fokus Manajemen Bisnis. 13:28-37
ISSN:	2716-0521 2088-4079
Popis:	A successful digital marketing strategy can lead to a company's success. Social media influencers and brand awareness are two commonly used digital marketing strategies recently. This study aims to determine how brand awareness and social media influencers influence customers' purchase decisions for the Erigo Brand. The study used Purposive sampling as the sampling technique to obtain the primary data of 100 Erigo customers. The collected data were analyzed in the SPSS program using the linear regression method. Results of the study show that social media influencers and brand awareness positively affect customers' purchase decisions for Erigo Brand.
Databáze:	OpenAIRE
Externí odkaz:	https://explore.openaire.eu/search/publication?articleId=doi_________::27db58d2d95af6017cbc939807d73c18 https://doi.org/10.12928/fokus.v13i1.7398 Zobrazit plný text záznamu