Service orientation: changing in Tunisian industrial firms

Autor:	Imed Zaiem, Afef Ben Youssef Zghidi
Rok vydání:	2015
Předmět:	Service (business) ComputingMilieux_THECOMPUTINGPROFESSION Service-orientation Strategy and Management Strategic management Business Marketing Service development
Zdroj:	International Journal of Strategic Change Management. 6:1
ISSN:	1740-2867 1740-2859
Popis:	This paper focuses on the development of services in industrial firms. Specifically, the main objective is to identify the antecedents of service orientation. It first presents the existing literature to understand how industrial firms adopt and develop service in their business strategies. Second, it shows the results of a field study implemented in Tunisian industrial firms. The study revealed that the managerial motivation, the firm and environment characteristics have potential effects on service orientation.
Databáze:	OpenAIRE
Externí odkaz:	https://explore.openaire.eu/search/publication?articleId=doi_________::27863d7d8377515412223cedcefaed67 https://doi.org/10.1504/ijscm.2015.069518 Zobrazit plný text záznamu