Determinants of Electronic Word of Mouth and the Mediating Effect of Brand Image Among Airline Customers in Malaysia

Autor:	Noorshella Che Nawi, Abdullah Al Mamun, Shah Iskandar Fahmie Ramlee, Wan Mohd Nazdrol Wan Mohd Nasir, Mohd Shahril Nizam Md Radzi, Anis Amira Abd Rahman
Rok vydání:	2022
Zdroj:	Impact of Artificial Intelligence, and the Fourth Industrial Revolution on Business Success ISBN: 9783031080920
DOI:	10.1007/978-3-031-08093-7_40
Databáze:	OpenAIRE
Externí odkaz:	https://explore.openaire.eu/search/publication?articleId=doi_________::2706d7d2b83f41a98722e23cc075a0d3 https://doi.org/10.1007/978-3-031-08093-7_40 Zobrazit plný text záznamu