CRM Systems for Small Businesses: The Role in the Digital Transformation and New Opportunities During COVID-19

Autor:	Lilia Matraeva, Ekaterina Vasiutina, Nataliya Korolkova
Rok vydání:	2022
Předmět:	Information Systems and Management Management of Technology and Innovation Strategy and Management Computer Science (miscellaneous) Education Information Systems
Zdroj:	TEM Journal. :138-149
ISSN:	2217-8333 2217-8309
DOI:	10.18421/tem111-16
Popis:	The growing trend of focusing on customer focus, combined with business informatization, is becoming a critical aspect of the competitiveness of modern enterprises, regardless of their size. The introduction of new technologies by small enterprises allows them to develop and grow rapidly. This article is aimed at determining the readiness to use CRM systems in small businesses, as well as identifying the factors that small companies take into account when deciding on the implementation of the CRM. In the article, a holistic view of the use of the needs in the development of the CRM systems for small businesses is presented.
Databáze:	OpenAIRE
Externí odkaz:	https://explore.openaire.eu/search/publication?articleId=doi_________::21899d1f3360c53b365f9d0b76a1ac9b https://doi.org/10.18421/tem111-16 Zobrazit plný text záznamu