Creative industries as a factor of tourist destination branding

Autor:	Snježana Gagić, Dejan Berić, Aleksandra Terzić, Ana Jovičić-Vuković
Rok vydání:	2019
Předmět:	Value (ethics) media_common.quotation_subject Best practice computer.file_format Destinations Creative industries Cabinet (file format) Prosperity Business Marketing Function (engineering) computer Tourism media_common
Zdroj:	Turisticko poslovanje. :5-13
ISSN:	2560-3361 0354-3099
DOI:	10.5937/turpos1924005j
Popis:	More attractive to tourists will be those destinations, that is, countries, regions and places that off er the highest value for the invested money or the ones that off er distinctiveness and uniqueness that can not be substituted by an alternative destination. The aim of the paper is to point out to the possibilities, significance and synergy of culture and creative industries in the function of branding destinations in tourism. The methodology of the paper includes cabinet research, i.e. a review of the selected scientific and professional literature, as well as a presentation of examples of the best practice of the places, which by recognition and affirmation of creative industries contributed to the development of an innovative tourist off er, thereby ensuring themselves economic prosperity and enhanced image.
Databáze:	OpenAIRE
Externí odkaz:	https://explore.openaire.eu/search/publication?articleId=doi_________::1d915ee188c60252a7cd937e948f48e0 https://doi.org/10.5937/turpos1924005j Zobrazit plný text záznamu