On Application of Rhetorical Devices to Cosmetic Advertisements

Autor:	Jintao Shi
Rok vydání:	2021
Předmět:	Standardization Literature research media_common.quotation_subject Political science Rhetorical device Rhetoric Advertising Research findings Cosmetics ComputingMilieux_MISCELLANEOUS media_common
Zdroj:	Open Journal of Modern Linguistics. 11:315-326
ISSN:	2164-2834 2164-2818
DOI:	10.4236/ojml.2021.113025
Popis:	The first part of this paper, as an introduction, mainly describes the definition of advertising, characteristics of advertising, and functions; the second part uses the literature research method to summarize the development course of Chinese cosmetics advertising, and it also summarizes the previous studies on cosmetics advertising and rhetoric; in the third part, the paper mainly explores the application and effect of rhetoric in advertising. In the fourth part, the author points out the problems of rhetoric in cosmetic advertisement and the causes of these problematic phenomena. In the end, the author summarizes the research findings of this paper and puts forward some suggestions for the standardization of cosmetics advertising.
Databáze:	OpenAIRE
Externí odkaz:	https://explore.openaire.eu/search/publication?articleId=doi_________::16ab79feca02bb79ff67d93a922a2c02 https://doi.org/10.4236/ojml.2021.113025 Zobrazit plný text záznamu