A Technology-Enhanced Teaching Tool: Tracking Student Adoption and Performance
| Autor: | Christopher J. Shanahan, Neal H. Hooker, Charles Popovich, Valerie Rake, Eboni Francis, Joanne Dehoney |
|---|---|
| Rok vydání: | 2009 |
| Předmět: |
Economics and Econometrics
business.industry Product innovation Applied economics Computer science Educational technology Information technology Engineering management Management system Virtual learning environment Technology acceptance model Marketing business Agronomy and Crop Science Agribusiness |
| Zdroj: | Review of Agricultural Economics. 31:963-983 |
| ISSN: | 1467-9353 1058-7195 |
| DOI: | 10.1111/j.1467-9353.2009.01475.x |
| Popis: | This article describes a Principles of Agribusiness Marketing course redesign that incorporated an online management system, various electronic information resources including a product innovation database, and individual and group research projects. Using the food industry as the vehicle, we attempt to enhance student understanding of basic marketing principles. Responses to an end-of-quarter technology survey and tracking data from the course management system are applied in a Technology Acceptance Model to determine factors that may influence student perceptions of the course management system's usefulness as a learning tool and performance. Copyright 2009 Agricultural and Applied Economics Association |
| Databáze: | OpenAIRE |
| Externí odkaz: |
|