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Objectives: Michael Jordan, Kobe Bryant or LeBron James; each one of those top athletes is undoubtedly considered to be the best of his own basketball era. However, many professional athletes and sports critics still do consider Michael Jeffery Jordan to be the greatest basketball player of all time. The purpose of this study derive a statistical inference based on data derived from the surface web in relation to the most popular basketball player, the GOAT. Materials and methods: This study is based on data crunching of; Google Trends database (1) and the surface web (2), literature databases (3), grey literature (4), sports websites (5), in addition to media networks (5). An internet snapshot was taken for the trends database with a subsequent retrospective analysis of data retrieved from the past five years (2012-2017). Results: There was sharp (acute and intermittent) rise in the attentiveness of web users towards each of the three players. However, those were more noticeable for LeBron James. These were correlated with milestone events for each athlete career including; Kobe Bryant final NBA game, and LeBron opting out from his contract with Miami Heat. There was a significant difference in between LeBron’s popularity over both Jordan and Bryant (p-value |
