Features of the promotional activities of tourism enterprises of the Nizhny Novgorod region
| Autor: | Ludmila Mezina, Natalya Baranova, Tatyana V. Zykova |
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| Rok vydání: | 2015 |
| Předmět: | |
| Zdroj: | Servis Plus. 9:21-26 |
| ISSN: | 2413-693X 1993-7768 |
| DOI: | 10.12737/12536 |
| Popis: | The article examines the questions of the promotional activities of tourist enterprises in Russia. The authors proceed from the fact that as a result of massive bankruptcies of well-known tour operators and complication of the general economic situation in the country, many tourist companies lose their customers. The situation in the tourist market adversely affected the trust of customers, and now to win it is even more difficult. Under these conditions, the task of maintaining existing consumers and attracting new ones of tourism enterprises is becoming urgent more than ever. According to the authors, the main way to solve this problem is an advertisement. The article reveals peculiarities of the use of different types of advertising of big and small tourism enterprises. The methodological basis of the paper is the results of promotional activities research of tourism enterprises in Nizhny Novgorod. Competition in the sphere of tourism, including the Nizhny Novgorod market is very high. The study shows that small tourist enterprises do not have sufficient financial means to invest in advertising in the media; their best advertisement is the established relationships with customers and high quality service. At the same time major tourist enterprises that have greater financial possibilities for their promotion, use the most common means of advertising, paying little attention to the new forms and trends in the advertising industry. The results allow the authors to identify ways to promote the services of tourist enterprises at the present stage, especially in the Internet. |
| Databáze: | OpenAIRE |
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