Investigating women's plus-size body measurements and hip shape variation based on SizeUSA data
| Autor: | Andrada E. Ivanescu, Gina R. Pisut, Marina Alexander |
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| Rok vydání: | 2012 |
| Předmět: | |
| Zdroj: | International Journal of Fashion Design, Technology and Education. 5:3-12 |
| ISSN: | 1754-3274 1754-3266 |
| Popis: | The women's plus-size apparel category is a growing market segment in the USA as more than two-thirds (64%) of American women are considered either overweight or obese (Flegal et al., 2010. Prevalence and trends in obesity among US adults, 1999–2008. Journal of the American Medical Association, 303 (3), 235–241. Available from: http://jama.ama-assn.org/cgi/content/full/303/3/235 [Accessed 6 July 2010]). Pisut and Connell (2007. Fit preferences of female consumers in the USA. Journal of Fashion Marketing and Management, 11 (3), 366–379) and Simmons et al. (2004. Female figure identification technique (FFIT) for apparel, part II: development of shape sorting software. Journal of Textile and Apparel Technology and Management, 4 (1)) reported that women today reflect a more pear-shaped silhouette than in previous decades. Kurt Salmon Associates (2000. Annual consumer outlook survey. Paper presented at the American Apparel and Footwear Association apparel research committee, Orlando, FL) reported that more tha... |
| Databáze: | OpenAIRE |
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