The Impact of Culture on Impulse Buying Behavior in Bangladesh
| Autor: | Melita Mehjabeen, Fairuz Chowdhury |
|---|---|
| Rok vydání: | 2021 |
| Předmět: |
media_common.quotation_subject
05 social sciences Novelty Collectivism Context (language use) Purchasing Exploratory factor analysis Snowball sampling 0502 economics and business Impulse (psychology) 050211 marketing Hofstede's cultural dimensions theory Psychology Social psychology 050203 business & management media_common |
| Zdroj: | GATR Journal of Management and Marketing Review. 6:73-85 |
| ISSN: | 0128-2603 2636-9168 |
| DOI: | 10.35609/jmmr.2021.6.1(8) |
| Popis: | Objective: The primary aim of the paper is to investigate the impact of culture on impulse buying behavior for an emerging nation, Bangladesh. Methodology: After conducting a detailed literature review, a questionnaire survey was developed. Using a non-probabilistic snowball sampling, a sample size of 351 was attained. Exploratory factor analysis was employed to understand the six cultural dimensions of Hofstede’s model and impulse purchasing behavior, and OLS multiple regression was performed to test the association of the dimensions of culture with impulse buying behavior. Findings: The results indicate that there is a significant positive relationship between masculinity and impulse buying behavior. Surprisingly, the results suggest that the other five cultural dimensions do not have any significant association with impulse buying behavior, implying that these specific cultural constructs do not influence consumers' impulse buying behavior in Bangladesh. Novelty: Typically, academic research has focused on the individualism/collectivism or power distance dimensions at the cultural level primarily on the developed countries’ context, therefore, calling for further research including several dimensions of Hofstede's cultural model. The novelty of the paper lies in its consideration of including all six dimensions of Hofstede’s model in the context of an emerging nation. Type of Paper: Empirical. JEL Classification: M31, M39. Keywords: Impulse Buying Behavior; Culture; Emerging Economy; Bangladesh; Hofstede Reference to this paper should be made as follows: Chowdhury, F; Mehjabeen, M. (2021). The Impact of Culture on Impulse Buying Behavior in Bangladesh, Journal of Management and Marketing Review, 6(1) 73 – 85. https://doi.org/10.35609/jmmr.2021.6.1(8) |
| Databáze: | OpenAIRE |
| Externí odkaz: |
|