EFEKTIVITAS SOCIAL MEDIA INSTAGRAM #PASARSENENUKM TERHADAP PENINGKATAN PROMOSI UKM DI INDONESIA

Autor:	Yani Hendrayani, Alysha Tri Wardhani, Uljanatunnisa Uljanatunnisa
Rok vydání:	2020
Předmět:	Service (business) education.field_of_study media_common.quotation_subject Population Advertising Test (assessment) Promotion (rank) Social media Christian ministry Sociology education Know-how media_common Meaning (linguistics)
Zdroj:	POPULIKA. 8:25-33
ISSN:	2775-9989 0216-2490
DOI:	10.37631/populika.v8i1.133
Popis:	PasarsenenUKM Service is a service on Instagram social media that made public relations Ministry of SME and RI. The purpose this research is to know how much Social Media effectiveness Instagram #pasarsenenUKM to increase promotion of SMES in Indonesia. The theory used is The Hierarchy of Effects Concept, this theory explains the steps that consumers take to make decisions. The method used is quantitative with this type of an expreslanative research. The chosen population is an Instagram followers @KemenkopUKM as much as 186,000 people, using Yamane formula and then obtained the sample number of 100 respondents. This research uses questionnaire deployment techniques to get data. Based on the calculation the test results T obtained t count 11.921 > T table 1.661, it can be concluded that Ho rejected and Ha accepted meaning that Social Media effectiveness the Instagram #pasarsenenUKM has significant influence on the improvement of SME promotion in Indonesia.
Databáze:	OpenAIRE
Externí odkaz:	https://explore.openaire.eu/search/publication?articleId=doi_________::0cbaa1c582882013664dc03488ea0792 https://doi.org/10.37631/populika.v8i1.133 Zobrazit plný text záznamu