Customer Review-Based Imitative Dynamics with Reference to Another Customer's Evaluation on Current Action
| Autor: | Sho Hattori, Daiki Kuromi, Takafumi Kanazawa |
|---|---|
| Rok vydání: | 2018 |
| Předmět: |
Value (ethics)
Knowledge management Computer science business.industry 05 social sciences Stochastic game Customer reviews Action (philosophy) Dynamics (music) 0502 economics and business Pairwise comparison Product (category theory) 050207 economics business Protocol (object-oriented programming) 050203 business & management |
| Zdroj: | SMC |
| DOI: | 10.1109/smc.2018.00275 |
| Popis: | As the online shopping trend grows, customer reviews for the products/services have been affecting the purchase decisions accordingly in shopping online. This may be explained by the fact that the customers have no other probable way of verifying real products/services on the Web. However, to date, there are no common standards for the evaluation on the customer reviews since each customer has a different sense of value. In such cases, after taking into account another customer’s review on a product that we are currently using, we may alter our own evaluation on the current product in comparison with another product. As a model of such a decision making, we propose a novel pairwise proportional imitative protocol that a customer refers to reviews on his/her current products as well as his/her payoff. We also derive the mean dynamics generated by our proposed imitative protocol, and further discuss the relationships between dynamical behaviors of product share and stealth marketing. |
| Databáze: | OpenAIRE |
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