The strengths of fashion film series: The effects on character empathy and brand anthropomorphism

Autor:	Garim Lee, Hyunjoo Im, Heejin Lim
Rok vydání:	2022
Předmět:	Marketing Cultural Studies Management of Technology and Innovation Strategy and Management
Zdroj:	Journal of Global Fashion Marketing. 13:289-303
ISSN:	2325-4483 2093-2685
DOI:	10.1080/20932685.2022.2097939
Databáze:	OpenAIRE
Externí odkaz:	https://explore.openaire.eu/search/publication?articleId=doi_________::0b191f58415d5cbac720b8cb6cbf8b1d https://doi.org/10.1080/20932685.2022.2097939 Zobrazit plný text záznamu