Examining Brand in Sport in a Post-Television World: Have We Entered a Post-Brand Paradigm?

Autor:	Michael E. Pfahl
Rok vydání:	2014
Předmět:	Consumption (economics) business.industry Political science Social media Advertising Marketing business Mass media Technical progress
Zdroj:	International Journal of Sport Management, Recreation & Tourism. 16:1-36
ISSN:	1791-874X
DOI:	10.5199/ijsmart-1791-874x-16a
Databáze:	OpenAIRE
Externí odkaz:	https://explore.openaire.eu/search/publication?articleId=doi_________::09b91009d97b71a48897a004d491fd1d https://doi.org/10.5199/ijsmart-1791-874x-16a Zobrazit plný text záznamu