| Autor: |
Luíza Alves Braga, Nagela Maria Alcântara Pinheiro, Josimar Souza Costa, Francinete Alves de Oliveira Giffoni |
| Rok vydání: |
2020 |
| Předmět: |
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| Zdroj: |
Amadeus International Multidisciplinary Journal. 5:170-176 |
| ISSN: |
2525-8281 |
| DOI: |
10.14295/aimj.v5i9.138 |
| Popis: |
This article deals with creativity and innovation in the business field. Discusses the importance of encouraging the creative process at the organizational level. It presents the success story of the Walt Disney organization on the international scene, relating the company's success to the use of creativity. The text promotes reflection on the topic in the current context, demonstrating the growing need for companies to encourage the awakening of the creative process in order to remain competitive in a market that faces rapid changes and great challenges. Keywords: Creativity; Innovation; Entrepreneurship; Disney. |
| Databáze: |
OpenAIRE |
| Externí odkaz: |
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