Corporate Social Responsibility: Study of the Perception of Agricultural Managers in Cameroon

Autor: KAMGANG Hubert, TONMO Simplice Gaël
Jazyk: angličtina
Rok vydání: 2023
Předmět:
DOI: 10.5281/zenodo.7673703
Popis: The objective of this article is to understand the perception of farm managers of CSR. To achieve this, we mobilized a qualitative research, more precisely an empirical survey of exploratory type based on case studies with 13 leaders of large, small and medium farms in Cameroon. The discourse of the actors allowed us to identify 4 types of leaders: 7 pragmatic leaders who have a good knowledge of CSR and implement it with full knowledge of the facts; 2 lay leaders who have no knowledge of CSR and therefore do not apply it; 3 of the respondents are altruistic and therefore have no knowledge of CSR but apply it without knowing it; Finally, we found in terms of discourse, 1 deviant leader who has a good knowledge of CSR, but does not apply it The social component of CSR is the most familiar to farm managers. We recommend that managers get in touch with competent experts in the field or with the ministry in charge, which will be of great help to them in mastering the techniques that can help them make good use of CSR for a better future of their farms. We encourage public authorities to set up incentives to encourage companies, especially small ones (more numerous), to adopt responsible behaviors. Training programs for managers wishing to learn about CSR would be welcome, especially in the vernacular language of community radio stations, to help managers who do not easily use French and English to grasp the concept
{"references":["Bardin L. L'analyse de contenu Presses Universitaires de France, 1989 - Content ... Digitized, Nov 18, 2009. ISBN, 2130423558, 9782130423553. Length, 291 page","Bowen, H. R. 1953. Social responsibilities of the business man. New York: Harper & Row.CENAM, 2010","Codol J.-P. (1989), Vingt ans de cognition sociale, cité dans Gendre-Aegerter, D. (2008), Bulletin de Psychologie, 42, 390, 472-491.","Cossette P. (2008), Usages de la notion de cognition dans les travaux de recherche sur l'entrepreneuriat, dans les Actes du 9 Congrès international francophone en entrepreneuriat et PME, Louvain-la-Neuve, Belgique, 29- 31 octobre 2008","Elkington, J. (2004). Enter the triple bottom line. The triple bottom line: Does· it ali add up, 1-16.","Etogo,G. (2019), La RSE des PME au Cameroun: Un discours entre processus sociaux et pratiques de gestion, Question(s) de management2019/1 (n° 23), pages 25 à 39","Evrard Y. (1997), « La satisfaction du consommateur : état des recherches », Revue Française du Marketing. Vol 4, n°5, pp.53-65.","Fatou Diop Sall et Bruno Boidin (2019), ―Quel sens donner à la RSE dans un contexte africain? l'exemple des très petites entreprises au Sénégal‖ « Management & Avenir » 2019/3 N° 109 | pages 87 à 106"]}
Databáze: OpenAIRE
Externí odkaz: