Identifying and Detection of Advertisement Click Fraud Based on Machine Learning

Autor: Jagannath Patro Allupati, Jaladi Guna Vardhan Amrutha Raj, G. Kalaiarasi
Rok vydání: 2021
Předmět:
Zdroj: Lecture Notes in Electrical Engineering ISBN: 9789811587511
DOI: 10.1007/978-981-15-8752-8_53
Popis: Publicizing extortion, especially click misrepresentation, is a developing worry for the Web-based promoting industries. The utilization of snapbots, malware that naturally taps on advertisements to create fake traffic, has relentlessly expanded in the course of the most recent years. While the security business has concentrated on distinguishing and evacuating noxious doubles related with click bots, a superior comprehension of how fraudsters work inside the promotion biological system is should have been ready to disturb it productively. The demonstration of tapping on an advertisement, not due to enthusiasm for this advertisement, but instead as an approach to produce unlawful incomes for the application distributor.
Databáze: OpenAIRE