Examination Procedures in Marketing Education: Profiling Marketing’s Master Teachers

Autor:	Craig A. Kelley, Denise T. Smart, Jeffrey S. Conant
Rok vydání:	2015
Předmět:	Examination procedure business.industry Political science Profiling (information science) Marketing Public relations business health care economics and organizations Marketing education Marketing science
Zdroj:	Proceedings of the 1989 Academy of Marketing Science (AMS) Annual Conference ISBN: 9783319170541
DOI:	10.1007/978-3-319-17055-8_54
Popis:	Marketing educators often have difficulty deciding on an examination procedure. This study reports the results of a national survey of marketing educators and students that was undertaken to ascertain what effective marketing educators do when designing examinations.
Databáze:	OpenAIRE
Externí odkaz:	https://explore.openaire.eu/search/publication?articleId=doi_________::05cee666762989f02533b9894e8afc96 https://doi.org/10.1007/978-3-319-17055-8_54 Zobrazit plný text záznamu