Is Current Way of Promoting Sustainability, Sustainable?

Autor:	Sanjeev Varshney, R.V. ShabbirHusain
Rok vydání:	2018
Předmět:	Marketing Sustainable products 0502 economics and business 05 social sciences Sustainability 050602 political science & public administration 050211 marketing Business Current (fluid) Environmental economics Greenwashing Consumer behaviour 0506 political science
Zdroj:	Journal of Nonprofit & Public Sector Marketing. 31:84-113
ISSN:	1540-6997 1049-5142
DOI:	10.1080/10495142.2018.1526735
Popis:	Consumer behavior regarding sustainable products has been a complex concept. There is a discrepancy between consumer’s espoused concern towards environment and their purchase of environment friendl...
Databáze:	OpenAIRE
Externí odkaz:	https://explore.openaire.eu/search/publication?articleId=doi_________::0329fb2a13b9420e206e3d2f22d46648 https://doi.org/10.1080/10495142.2018.1526735 Zobrazit plný text záznamu