A Study on the Influence of Local Co-Brands on Purchase Intention and Product Attitude: Focused on the Moderating Effect of Reliability, Local Patriotism and Prior Knowledge

Autor:	jangwoosung, Yoon Seo Park, Seung-In Lee
Rok vydání:	2015
Předmět:	media_common.quotation_subject Patriotism Business Product (category theory) Marketing Reliability (statistics) media_common
Zdroj:	Journal of Product Research. 33:41-53
ISSN:	1226-6132
DOI:	10.36345/kacst.2015.33.6.005
Databáze:	OpenAIRE
Externí odkaz:	https://explore.openaire.eu/search/publication?articleId=doi_________::005206c33283222d975ef5520581d15f https://doi.org/10.36345/kacst.2015.33.6.005 Zobrazit plný text záznamu