The quest for customer delight in times of digitalization measurement, antecedents, and effects

Autor:	Raphael Theodor Stange, Paul Scheffler, Kerstin Büttner
Přispěvatelé:	Product-Market Relations
Jazyk:	angličtina
Rok vydání:	2020
Předmět:	Marketing Customer satisfaction Customer delight
Zdroj:	ISSUE=36;TITLE=36th Annual IMP Conference and Doctoral Colloquium, IMP 2020 University of Twente Research Information (Pure Portal)
Databáze:	OpenAIRE
Externí odkaz:	https://explore.openaire.eu/search/publication?articleId=dedup_wf_001::6e2520396845a82a6a020167bc88d1c8 https://research.utwente.nl/en/publications/the-quest-for-customer-delight-in-times-of-digitalization-measurement-antecedents-and-effects(4904ebbd-9fbf-44aa-8e7d-e9dbb3e77ac0).html Zobrazit plný text záznamu