Business Plan
| Autor: | Novosadová, Martina |
|---|---|
| Přispěvatelé: | Tyll, Ladislav, Krause, Josef, Boukal, Petr |
| Jazyk: | čeština |
| Rok vydání: | 2010 |
| Předmět: |
PESTEL analysis
Podnikání PESTEL analýza SWOT analýza SWOT analysis Porter's five forces analysis Porterova analýza pěti konkurenčních sil Entrepreneurship Podnikatelský plán Business plan marketingový mix Porter's five forces model podnikatelský plán finanční plán Porterův model pěti sil financial plan business plan marketing mix |
| Popis: | The aim of this master´s thesis is to prepare a business plan of a new cafe. On the basis of results of the business plan it will be decided whether the project is viable and the investment is profitable. The thesis is divided into two main parts - theoretical and practical. The theoretical part consists of an explanation of basic concepts associated with entrepreneurship, an explanation of steps leading to set up new business and a characteristic of key parts of the business plan. In the practical part various analytical methods are undertaken, for example, PESTEL analysis, Porter's five forces analysis, competitor analysis and customer analysis. The financial plan includes, among others, calculation of financial ratios or investment evaluation techniques. The information acquired from the all parts of the business plan is summarized in the SWOT analysis. |
| Databáze: | OpenAIRE |
| Externí odkaz: |
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