| Autor: |
Garrouch, Karim, Bouhlel, Olfa, Mzoughi, Mohamed Nabil |
| Zdroj: |
International Journal of Electronic Marketing and Retailing; 2024, Vol. 15 Issue: 1 p46-67, 22p |
| Abstrakt: |
This research aims to explain the relative attitude toward e-payment in an online shopping situation, based on the perception of the online retailer's ethics. Ethics have not been previously verified as a factor explaining the e-payment attitude and choice. The study verifies its indirect impact, via trust and perceived value on the relative attitude toward e-payment. A survey was carried out using a self-administered questionnaire filled by 225 Saudi consumers who used to shop online and who have the possibility to use e-payment tools. One dimension of the perceived ethics is shown to be an indirect determinant factor of the e-payment attitude: the fulfilment/reliability. Perceived value and security are also verified as factors enhancing the positive attitude toward the use of e-payment. |
| Databáze: |
Supplemental Index |
| Externí odkaz: |
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