| Autor: |
Kevill, Alex, Brooks, Ruth, Mallinson, Katie |
| Zdroj: |
The International Journal of Entrepreneurship and Innovation; May 2020, Vol. 21 Issue: 2 p127-135, 9p |
| Abstrakt: |
Scriba PR is a very successful award-winning technical public relations company. This case study examines the journey of Scriba PR and its founder, Katie Mallinson. Seeing business ownership as a pipe dream at first, Katie drew extensively on her support networks, rigorous planning and a University enterprise incubator to encourage and help her to take the leap into business ownership. Since that point, a dynamic interplay of individual and organisational identity has ensued alongside a growing and developing business. This case study explores issues of business model development, enterprise incubators, identity and female entrepreneurship. |
| Databáze: |
Supplemental Index |
| Externí odkaz: |
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