| Autor: |
Scantlebury, Michael, Springall, Robert G., Dodimeade, Shanna |
| Zdroj: |
Consortium Journal of Hospitality & Tourism; 2012, Vol. 17 Issue 2, p58-75, 18p, 12 Charts |
| Abstrakt: |
This research paper reports the findings of a survey of 2,300 hospitality majors at the University of Central Florida's Rosen College of Hospitality Management conducted in September 2008. A total of 443 students completed the survey, the objective of which was to develop demographic and psychographic segment characteristics of hospitality students. To determine if such demographic and psychographic differences exist between Caucasian and non-Caucasian (minority) students and to develop recruiting initiatives that might be sensitive to the research findings. Variations in the demographic characteristics were reported, but were not statistically significant. Variations in household income and parents' educational attainment were evident between the two racial groups. Both racial groups indicate a reliance on the internet and on-site visits for obtaining information about the hospitality program. Proportionally more minority students come to the hospitality program from other majors, predominantly the business program. This suggests an enhanced internet presence and the dissemination of information about the hospitality program internal to the university, especially in the business school. Several areas for future research were indicated, including the comparison of demographic and psychographic characteristics with other hospitality programs in the USA; as well as a comparison of characteristics of Asian, African American and Hispanic/Latino hospitality students. [ABSTRACT FROM AUTHOR] |
| Databáze: |
Supplemental Index |
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