| Autor: |
Bi Zhongchun, Tang Guangning, Yu Xiangke |
| Zdroj: |
Journal of Shenyang Sport University; 2009, Vol. 28 Issue 1, p28-34, 7p, 3 Charts |
| Abstrakt: |
The article discusses the goodwill of the Continental Basketball Association (CBA) professional basketball clubs in China. It explains the related theory applied to the professional basketball market. The author also discusses the evaluation index system which they developed to examine the goodwill value of professional basketball teams. |
| Databáze: |
Supplemental Index |
| Externí odkaz: |
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