The Effect of Brand Origin on Trust in Advertisement and Attitudes towards Advertisement: The Roles of Consumer Ethnocentrism, Cosmopolitanism and Xenocentrism.

Autor:	AKGÜN, V. Özlem, SANCI, Tuğçe, KARLIK, S. Onur
Předmět:	CONSUMER attitudes ETHNOCENTRISM BRAND loyalty CONSUMERS COSMOPOLITANISM ADVERTISING ATTITUDE (Psychology)
Zdroj:	Selcuk University Social Sciences Institute Journal; 2022, Issue 48, p76-90, 15p
Databáze:	Supplemental Index
Externí odkaz:	Zobrazit plný text záznamu