| Abstrakt: |
Purpose: In order to map human-resources supply, in our research, we conducted in-depth interviews with directors (6) of leading Hungarian adventure parks. We looked for characteristics of recruiting methods and incentives as well as factors of choosing between candidates. We used a questionnaire survey to discover motivations of adventure park visitors (N=406) and in the case of two adventure parks we also assessed visitors' (N=206) satisfaction with services. The returned questionnaires were processed using SPSS 22.0. We computed descriptive statistics, analysed cross tables and checked Chi² statistics and Gamma coefficient to find significant relationships. Results: In connection with recruiting the dominant methods are online and through personal connections, for initiatives of the various positions in the adventure park non-material incentives (varied and youthful work environment, discounts for family members) appear most often while in the selection process, instead of professional competencies, personal competencies (communication skills, personality, team work) are the most important. Conclusions: Consumer satisfaction is therefore undoubtedly constituting the basis of a well-functioning business, but the supply of individual services and focusing on different target groups can also make a significant contribution to economic growth. [ABSTRACT FROM AUTHOR] |
