| Autor: |
AGAMIROVA, Ekaterina Valerievna, AGAMIROVA, Elizaveta Valerievna, LEBEDEVA, Olga Yevgeniena, LEBEDEV, Kostyantyn Anatol'evich, ILKEVICH, Sergey Viktorovich |
| Předmět: |
|
| Zdroj: |
Quality - Access to Success; Apr2017, Vol. 18 Issue 157, p82-84, 3p |
| Abstrakt: |
The article is dedicated to the development of approaches to methodology of estimation of quality of tourist product. It has been proved that the necessity of conducting comprehensive research of tourist product quality estimation is the most important condition for making effective managerial decisions in the field of tourism. On the basis of the obtained results it has been established that it is necessary to create a substantiated, thought-out methodology of tourist product quality estimation, which can help to detect problem points and work out measures in order to increase it. During the research a method of comprehensive expert judgment of tourist product quality provided by tourism and recreation institutions was suggested. The suggested method together with parallel opinion study of tourist product consumers allows not only timely estimating the state and dynamics of demand, but also adequately estimating the state of the offer, identifying priority directions for increase of quality of tourism services. [ABSTRACT FROM AUTHOR] |
| Databáze: |
Supplemental Index |
| Externí odkaz: |
|
