| Abstrakt: |
The paper tries to integrate the opinions of several experts in the field of management and marketing, in a scheme useful to marketing managers from any company. After a bibliographic research (using secondary sources), the paper defines the functions and subsystems stages of marketing management in conjunction with the other sectors of the management of a modern organization. The emergence of a new sector is specified, the one of environmental management, at the same time with the appearance of the organizational function of protecting the environment. The new proposed approach to the marketing management sector takes into account the three definitive elements of a sustainable organization: customer orientation, the use of creativity from the inside and the outside of the organization and the care for protecting the natural environment. [ABSTRACT FROM AUTHOR] |
