Three clients take three routes to true integration.

Autor:	Markey, Pete, Miller, Antony, Dodds, Jeff
Předmět:	INTEGRATION (Theory of knowledge) MARKETING
Zdroj:	Marketing Magazine; 12/5/2012, Vol. 117 Issue 18, p40-41, 2p
Abstrakt:	The article offers the views of three marketers on the importance of integration. It states that Pete Markey, chief marketing officer of RSA Insurance Group PLC, prefers a lead-agency approach. It mentions the belief of Jeff Dodds, executive director of brand and marketing communications at Virgin Media Inc. that communication is the key to insuring integration. It notes the approach taken by Antony Miller of Royal Mail Ltd. MarketReach's to become more prescriptive with agencies.
Databáze:	Complementary Index
Externí odkaz:	Zobrazit plný text záznamu Plný text ve formátu HTML
Nepřihlášeným uživatelům se plný text nezobrazuje	K zobrazení výsledku je třeba se přihlásit.