| Autor: |
Jeffrey, Angela |
| Zdroj: |
PR News; 3/5/2012, Vol. 68 Issue 10, p6-6, 1p |
| Abstrakt: |
The article offers advice for determining the appropriate social media measurement plans and hiring the right service providers. A white paper from the Commission for Intellectual Property Rights is offered as a guide for finding out what the company wants to measure. Automated analysis is presented as an option for big-picture overview in real time but not for high-level insight for counseling senior management. Requesting for a single chart from the prior 60 days is suggested for comparison. |
| Databáze: |
Complementary Index |
| Externí odkaz: |
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