| Abstrakt: |
My investigations into transmedia and multi-platform production practices reveal that writers for film and TV could soon need to become content creators (directors or producers or craftspeople in addition to being writers), blurring the distinctions between concept, creation, production and post-production. This article explores this phenomenon of multi-platform/transmedia production, mostly in the United Kingdom, and in particular its storytelling processes through a study of a small but successful company, Bellyfeel, based in Manchester, United Kingdom. Bellyfeel have given me complete access to their work and established an online environment where I can study their practice/writing. I will contextualize the creative practice of the company with the work of Henry Jenkins, and suggest that, in the contemporary marketplace, it may be necessary for the writer to be focused on the production process and the technological aspects of this process in order to understand how product is created and functions in this new environment. [ABSTRACT FROM AUTHOR] |
