| Abstrakt: |
Looking back over the past 25 years, the impressive developments in information and communication technologies generated a booming popularity of the new forms of media consumption that allow for interactivity and mobility, such as Web information and entertainment and games. This was and still is particularly evident within the younger generation, who are the most avid adopters of both new technologies and new forms of media consumption (Schadler 2006; KPMG 2007). When asked, in 2006, which device they could not live without, 37% mentioned their PC, 26% their mobile phone, whereas only 17% mentioned their TVs (Schadler 2006); and all these were before the launch of products such as the iPhone, which offer increasing flexibility and mobility of the media experiences. [ABSTRACT FROM AUTHOR] |
