U.S. AND MEXICAN PERCEPTIONS OF PIMS STRATEGY PRINCIPLES: A PRELIMINARY ANALYSIS.
| Autor: | Minor, Michael, Sturges, David L., de los Santos, Gilberto |
|---|---|
| Předmět: | |
| Zdroj: | AMA Winter Academic Conference Proceedings; 1993, Vol. 4, p45, 7p, 1 Chart |
| Abstrakt: | Analyzes the views of American and Mexican executives on the Profit Impact of Marketing Strategy (PIMS). Principles of PIMS; Applicability of PIMS in the international market; Perception of Mexican executives on strategic relationships. |
| Databáze: | Complementary Index |
| Externí odkaz: |
|