| Autor: |
Penn, William S., Worcester, Robert M., Goldstucker, Jac L., Meissner, Frank, Disch, Wolfgang K. A., Fox, Harold W. |
| Předmět: |
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| Zdroj: |
Journal of Marketing; Apr1968, Vol. 32 Issue 2, p94-98, 5p |
| Abstrakt: |
A number of abstracts are presented for articles pertaining to the field of international marketing. They include "Socio Economic Levels of Families in Monterrey, Mexico (in Spanish)," "Differentiated Television Saturation in Latin America (in German)," and "Successful Formation of Markets (in German: Erfolgreiche Gestaltung von Absatzmärkten." |
| Databáze: |
Complementary Index |
| Externí odkaz: |
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