| Autor: |
Gross, Walter, Penn Jr., William S., Leonard, Myron, Lammers, H. Bruce, Soldner, Helmut, Freiden, Jon B., Michman, R.D., Hindersman, Charles H., Pletcher, Barbara A., Spencer, Ulrich M. |
| Předmět: |
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| Zdroj: |
Journal of Marketing; Winter80, Vol. 44 Issue 1, p95-88, 4p |
| Abstrakt: |
The article contains a section of abstracts regarding Macromarketing from various publications. Some of the articles include "The Measure of Consumer Confidence," by Fabian Linden from the publication, "Across the Board;" "Attitudes Cause Behaviors: A Cross-Lagged Panel Analysis," by Lynn R. Kahle and John J. Berman from the publication, "Journal of Personality and Social Psychology;" and "Effects of Pitch and Speech Rate on Personal Attributions," by William Apple, Lynn A. Streeter, and Robert M. Krauss from the publication, the "Journal of Personality and Social Psychology." |
| Databáze: |
Complementary Index |
| Externí odkaz: |
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