How to be a fanboy: Wizard magazine and the pedagogy of comic book fandom.

Autor: Sinervo, Kalervo, Peppard, Anna, Woo, Benjamin
Předmět:
Zdroj: Popular Communication; Jul-Sep2024, Vol. 22 Issue 3, p179-197, 19p
Abstrakt: The 1990s were a pivotal time in comics history, and during this period, there was arguably no more important outlet than Wizard magazine. The magazine played an important pedagogical role as both a gateway to and a gatekeeper of fandom. Initially launched as a guide to collecting comic books, Wizard later evolved into a lifestyle and entertainment magazine for a loosely defined "fanboy" readership. While arguably more accessible than the comics it covered, it addressed its audience in exclusive terms, assuming a normatively male, heterosexual, and white fan. Based on a close reading of a sample of eight self-reflective "milestone" issues, this article assesses Wizard as not merely a purveyor of market intelligence to comic book speculators but as a cultural artifact engaged in defining the meaning of fandom for a generation of comic book readers. [ABSTRACT FROM AUTHOR]
Databáze: Complementary Index