Online impulse purchases versus planned purchases and the role of visual attributes.
| Autor: | D'Souza, Clare, Wong, Winnie, Haber, Nicole El, Brouwer, Anne Renée, Niininen, Outi |
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| Zdroj: | Journal of Global Fashion Marketing; Sep2024, Vol. 15 Issue 4, p504-522, 19p |
| Databáze: | Complementary Index |
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