| Autor: |
Mirza, Jeeshan, Ranaweera, Chatura, Chabowski, Brian R. |
| Předmět: |
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| Zdroj: |
AMA Summer Academic Conference Proceedings; 2024, Vol. 35, p568-570, 3p |
| Abstrakt: |
The article focuses on evaluating the customer value literature through bibliometric analysis to clarify its conceptual and empirical foundations. Topics include identifying key influences and co-citation patterns in the field; the evolution of customer value research over time; advancing an integrative framework that maps its complex relationships with other constructs; and suggest future research directions for enhancing understanding and application of customer value. |
| Databáze: |
Complementary Index |
| Externí odkaz: |
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