| Abstrakt: |
The User Experience Questionnaire (UEQ) is a commonly used tool for measuring product experience. This study covers extending the UEQ to measure multimodal experiences that include both product and service experiences. Currently, no questionnaires measure holistic user experiences, including pragmatic and hedonic qualities, for both product and service experiences. Through three study phases, we created and tested the Generalized User Experience Questionnaire (UEQ-G). First, we generalized and tested language from the UEQ's original, product experience context. Second, the UEQ-G was applied to controlled service experiences in which conditions were artificially manipulated across traditional UEQ factors. Third, we applied the UEQ-G in the field to experiences that contained both product and service experiences within the same scenario. No significant differences were observed between the UEQ and UEQ-G during the first phase, but the UEQ-G detected differences between high and low conditions for all expected factors except one during the second phase. During the third phase, many expected correlations were found among UEQG factors and those from other well-established tools; however, a few expected correlations were not observed. This study found the UEQ-G to be as valid and reliable as its predecessor, UEQ, in product experience scenarios, and although additional study is required, the UEQ-G showed great potential in evaluating service experience scenarios and for evaluating multimodal experiences in the field. With additional study, the UEQ-G tool could be the first tool of its type for assessing holistic user experience across various multimodal experiences. [ABSTRACT FROM AUTHOR] |
